Building Your Personal Brand Through What you Wear

 by: Chichi Maduka

Fashion has grown all over the world in terms of clothing styles, patterns, shapes, sizes, colours, and concepts. It has grown even to a point that fashion as a word may not have the item ‘clothe’ attached to it in the near future; yes, some people now go naked in the name of fashion.

It should be known that in fashion, there are rules, principles, and guidelines to what to wear, how to wear, where to wear, and who is made to wear. While some people posses the natural ability to dress in the most appropriate manner, others do not and this is the reason we have consultants in fashion known as image consultants, fashion consultants or style consultants. These individuals are responsible for helping their clients make choices in terms of clothing styles appropriate for various social situations, including personal and business settings. They often also offer related services such as closet organization, colour and style advice, and shopping tips (they also shop for their clients).

The expertise of fashion consultants is not restricted to clothing as they often help clients to choose flattering hair styles, makeup, jewelry, facial hair grooming, and eye wear choices as well. They may try to enhance a client’s self-esteem by helping him or her feel both comfortable and confident in his or her clothing. They also help their clients to enhance their professional image; a function which they can be hired by companies to educate the employees on proper professional dressing and behaviour. 

       

Image is a big deal in fashion because like the saying goes “you are addressed the way you dress.” One cannot dress like a mad person and expect to be taken seriously. The way you dress can ‘command’ respect for you. There are elements of style everywhere and in everything- our homes, offices, businesses, clothing, etc. Style in fashion is very necessary because it is that feature in fashion that projects the wearer. I say style is simply the standing out factor in your dressing.

When you dress and put into consideration the style and your image, you are basically building your personal image and dressing to success.